• Welcome to Button

    Founded in 2014, we're a team of entrepreneurs building a commerce-driven internet.

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    Our Mission

    To build a better way to do business in mobile.


    Incorporation year


    Funding raised from top investors



    About Us

    Button is the mobile commerce platform that enables companies to drive revenue through commerce in their mobile apps and websites. Through higher-converting technology, Button embeds commerce actions inside publisher apps so that brands can grow their mobile business, publishers can increase their mobile revenue, and consumers can enjoy a better buying experience on mobile. Intent is changing. By closing the gap between browsing and buying, Button has driven over $2 billion in spending to date.

    Founded in 2014, Button has raised over $64 million in venture capital and has consistently been recognized as one of the best places to work by Fortune, Inc., Entrepreneur, and Crain's.

    Button Team

    Company Timeline

    Button Incorporation
    October 2013

    Button incorporates and hosts its first meeting at Feast, an East Village restaurant in New York City.

    April 2014

    Button moves to its headquarters at 220 E. 23rd Street alongside Drizly and WunWun.

    July 2014

    Button secures $2.25M in a seed round featuring Atlas Ventures, DCM Ventures, and Greycroft Partners.

    October 2014

    Button becomes Uber’s 12th global partner along with Starbucks, Expedia, Hilton, United and others.

    January 2015

    Button secures $12M in a Series A round led by Redpoint Ventures.

    September 2015

    Button announces the Marketplace including Uber, OpenTable, Ticketmaster, Resy, and Zeel at the 1st annual Tap Conference.

    October 2015

    Crains names button as the #1 Place to Work in New York City.

    August 2016

    Ibotta launches app-to-app Mobile Shopping with Jet, Hotels.com, Groupon, and others, all powered by Button.

    September 2016

    Button expands platform to support mobile web, including partnerships with Conde Nast, PureWow, Huffington Post, and others.

    January 2017

    Button secures $20M in a Series B round led by Norwest Venture Partners and includes Redpoint, DCM, and Greycroft.

    February 2017

    Button launches Hotels.com Mobile Concierge with Uber, Groupon, delivery.com, OpenTable, and others.

    August 2017

    Button on pace to drive half a billion dollars in consumer spending with loyalty platform Ibotta.

    August 2018

    Secured a global patent for AttendedInstall.

    December 2018

    Button surpasses $1B in mobile spending.

    June 2019

    Button secures $30M in a Series C round led by Icon Ventures along with participation from Capital One and returning investors Redpoint, Norwest, and DCM.

    September 2019

    Button surpasses $2B in mobile spending.

    Want to build the future of mobile commerce?

    View our careers page to see current openings and work alongside talented entrepreneurs.

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